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Take a safari through a natural foods store
Oct. 23, 03
Suzanne Havala Hobbs

If you’ve never set foot in a natural foods store, I encourage you now to take that step.

But natural foods stores can be a bit intimidating to newcomers with all those unusual, outside-the-mainstream foods like tofu, other foods made of soy and grains such as spelt and amaranth.

Look at your first ventures into your local natural foods store as a shopping safari.

You’ll be rewarded by discoveries that can enliven your meals while making them more healthful for you and your family.

Here’s a brief guide to set you on your way.

Natural foods stores were started by consumers who wanted to take more responsibility for their own diets and health. They established the small health food stores of the ’60s and ’70s that have grown into the natural foods supermarkets of today.

Stores may differ a bit, but they generally share a set of standards that exclude most of the foods sold in conventional supermarkets. Foods are free of artificial flavors, colorings, preservatives and additives. They are minimally processed and as close to their natural state as possible. Breads and cereals are made with whole grains. Most natural foods stores do not stock foods made with hydrogenated fats.

The first time you visit a natural foods store, here’s what you do:

First, give yourself extra time. Roam every aisle and look at everything.

Then, pick up a few products to sample. Assume that when you try new things, you’ll find some that you won’t like. But you’ll stumble upon some new favorites, too.

To get you started, here are some products I recommend:

* Fortified soy milk. Sold in aseptic, shelf-stable boxes. Anyone who is lactose-intolerant or wants to avoid the fat in most dairy products should try this. It can be used cup for cup in all the same ways as cow’s milk. Experiment with brands to find one you like best. I buy vanilla flavored for cereal or to drink straight, but plain is versatile because you can also use it in mashed potatoes and cream soups. Allergic to soy? Try fortified rice milk instead.

* Breakfast cereals. They’re made with whole grains, and some are sweetened with fruit juice. No hydrogenated fats. Some great choices for kids, too.

* Tempeh. Whole, cultured soybeans sold in half-inch slabs in the refrigerated or frozen foods section. A traditional Indonesian food. I add one-inch cubes to greens that I sauté with a soy-ginger sauce.

* Powdered vegetarian egg replacer. A one-pound box lasts a long time. Works wonderfully in virtually any recipe that calls for eggs. A mixture of vegetable starches, it’s cholesterol- and saturated-fat-free. Find it with the baking supplies.

* Instant soups. The cup-of-soup kind. Add hot water and you’ve got soup or chili or noodles (even hot cereal) in its own bowl. Great for bag lunches. These were the forerunners of the mainstream brand knock-offs, but they’re lower in sodium and made with organically grown ingredients.

* Whole-grain mixes. Pancake and quick bread mixes, rice and couscous side dishes. Similar to their conventional counterparts but made with whole grains, lower in sodium, with no hydrogenated fats and unnecessary additives.

A common concern is that natural foods can be more expensive. But do some comparisons and you might be surprised – prices are often substantially less than those in conventional supermarkets. A good example is soy milk. Many supermarkets now carry it, but volume sales in natural foods stores often allow prices to be lower. A practical strategy: Buy certain staples at natural foods stores and supplement them with carefully chosen foods from supermarkets or a wholesale club store.

The contents of this website are not intended to provide personal medical advice. Individual medical advice should be obtained from a qualified health professional.
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